#MobileFirst marketing is already here.
Mobile marketing is the primary driver of digital traffic today, and you likely already know that Google employs both the carrot and the stick when it comes to your site’s responsiveness to varying screen sizes, with the primary focus being on mobile friendly sites.
Whether you are in the market for an OS specific app, designed to work only with iPhones or Android, or whether you’d prefer to have a progressive web app created in HTML5 that works across all devices, I have almost a decade of mobile design and deployment experience that ranges from payment and processing applications to e-commerce, podcasts and vlogging, scheduling and booking, and more.
But wait, maybe you don’t really need an app to achieve your mobile goals…
Extending the #MobileFirst philosophy to deploying ad campaigns designed for mobile devices is the next step. There’s no need to create an app of your own – it’s much more time and cost efficient to leverage existing platforms like Apple Wallet or Android wallet apps.
In today’s mobile-dominated world, “mobile-first” marketing campaigns have become the essential approach for businesses to effectively reach their target audience. Here’s the lowdown:
What is mobile marketing?
Mobile-first marketing prioritizes mobile devices like smartphones and tablets above all else. Instead of adapting desktop-focused campaigns for mobile marketing, it starts with the mobile experience in mind, designing and optimizing content, communication channels, and strategies specifically for those smaller screens.
Why is it important?
-
- Mobile dominance: Over 60% of global internet traffic now comes from mobile devices. Ignoring this segment means missing out on a huge chunk of potential customers.
- Improved user experience: Optimized mobile content ensures users can easily access and engage with your message, leading to higher conversion rates and brand loyalty.
- SEO benefits: Google prioritizes mobile-friendly websites in search results, giving you a ranking advantage.
- Personalized reach: Mobile allows for targeted campaigns based on location, demographics, and behavior, reaching the right audience at the right time.
Key elements of a mobile-first campaign:
-
- Responsive design: Content seamlessly adapts to any screen size, ensuring readability and usability.
- Fast loading times: Mobile users are impatient, so rapid page loading is crucial for engagement.
- Optimized visuals: Images and videos are compressed for quick loading and optimized for mobile viewports.
- Concise and scannable content: Short, attention-grabbing text with clear calls to action.
- Touch-friendly elements: Buttons and links are large and easy to tap.
- Location-based marketing: Leverage local search and geofencing to reach nearby customers.
- Mobile-specific channels: Utilize SMS marketing, push notifications, and in-app messaging for personalized communication.
Examples of successful mobile-first campaigns:
- Starbucks: Their mobile app allows ordering, payment, and rewards, creating a seamless customer experience.
- Domino’s Pizza: Their website is optimized for mobile ordering, making it easy to place orders on the go.
- Sephora: Their app offers personalized product recommendations, virtual try-on features, and mobile-exclusive promotions.
Remember: Mobile-first isn’t just about adapting content, it’s about shifting your entire marketing mindset to prioritize the mobile marketing experience. By embracing this approach, you can connect with your audience more effectively, build stronger relationships, and ultimately achieve your marketing goals.
