Print is still the backbone of “real world” engagement.
Whether it’s a business card dropped into a pocket or a flyer pulled out of a mailbox, there’s no denying that print collateral drives so much of the business that we take for granted.
Full color print capabilities have changed dramatically in the past twenty years also – sublimation printing and the availability of low cost, online print shops that offer some form of DIY tool has radically altered the need for high end graphic design for any number of projects.
But…
There’s no replacement for professionally designed artwork for your print campaigns. Just because I can see the moon does not make me a rocket scientist. For the money spent and the number of trees killed, it’s really a good idea to make sure that the print collateral delivers on its promise and effectively utilizes the natural resources that went into creating it. Just a thought.
