Yes, Virginia, print materials are still a thing.
Whether you’re about to start attending trade shows again, or you’re just looking for ways to expand into other areas of marketing for your business, you can rest assured that printed materials are not the dinosaurs that some would tell you.
It’s more important than ever that you choose your print collateral carefully and with an eye to environmental concerns – no one wants to see trees needlessly killed to create boring or ineffective materials.
But the bottom line remains – a significant portion of your target demographic most likely still enjoys the feeling of a postcard or a business card in their hand, and there is a distinct segment of the population who actually prefer to read the printed word instead of a digital version.
If you are dipping your toes back into the tradeshow waters, then you will want to consider the new norms – the ones where handshakes and hugs, are discouraged, distance and space is needed, and gatherings are still limited depending on where you may be geographically.
Offering prospects and potential partners the ability to peruse your offerings and options from a socially distanced spot nearby is not likely to go out of fashion any time soon.
Talk to me about designing collateral including:
- business cards
- stand up signs
- traditional signage
Let’s also make designing print materials in ways that encourage digital interaction after the show is over, and discuss how we can best integrate these two mediums for maximum impact, such as tying landing pages and QR codes or short URLs together in a comprehensive campaign.