top Reasons Why Email Marketing is Still Great for Small Businesses:
- Low setup and maintenance costs for email marketing compared to other marketing channels.
- High return on investment (ROI) due to targeted reach and personalization.
- Campaigns are customizable based on actions, at a very low per unit cost.
- Build personalized relationships with your customers directly in their inbox.
- Promote products, share news, and engage in two-way conversations.
- Follow up with customers who received, viewed, opened or clicked thru an active marketing campaign – while conserving resources and only focusing on recipients who have positive sentiment towards your message.
- Segment your audience and send relevant content to specific groups.
- Increase engagement and conversion rates with focused email marketing and messaging.
- Create progressively more targeted campaigns based on a variety of user actions and responses to your email marketing campaigns.
- Track open rates, click-through rates, and conversions to analyze effectiveness.
- Optimize your campaigns based on data for continuous improvement.
- Monitor results over specific time periods, target groups or entire lists with in-depth reporting and statistics through ALL of the major email marketing campaign sending platforms.
Scalability & Integration:
- Easily reach a large audience as your business grows.
- Automate campaigns for efficient content delivery.
- Integrate with other software platforms, SaaS services, and more via webhooks, OAuth, direct callbacks, etc.
- Connect email marketing with other platforms like CRM and social media.
- Create a unified customer experience across different channels.
- Experiment with different content formats like text, images, and videos.
- Design responsive emails for optimal viewing on any device.
- Create campaigns with A/B testing built in; develop sequencing based on user actions and success rates – leading to fully automated email marketing campaigns.
- Use subscriber data to personalize email content and offers.
- Increase engagement and build stronger relationships.
- Provide valuable content and establish yourself as an expert in your field.
- Encourage subscribers to see you as a trusted resource.
- Foster a sense of community and brand loyalty with regular communication.
- Encourage subscribers to connect with each other and your brand.
- Easily adjust your content and strategy based on current trends and data.
- Stay relevant and resonate with your evolving audience.
Remember: Effective email marketing requires planning, consistent effort, and analysis. Email marketing is one of the most effective methods of reaching out to potential new customers, staying in contact and top of mind with current customers, and offers an extremely efficient and cost-effective means of developing a customer retention and sales pipeline that can be integrated with a vast variety of other platforms, programs, dashboards, and marketing campaign types.
Real time integration offers the opportunity to include email campaigns as part of an omnichannel marketing strategy for your business, and good lists have value that well exceeds collection and maintenance costs; good lists can be leveraged for additional income through strategic partnerships and affiliate collaborations.